Focus on your customer's need, expectation, desire and why
- Customer journey mapping is at the forefront of everything they do
- The companies are often regionally based or have a strong regional office
- They are often member owned or have excellent owner operators
- The business has dedicated and robust processes in creating customer experiences
- Leading companies have excellent people policies and are often regarded as the best places to work
- The businesses out in front have lots of customer journey data. They build trust and protect the customer's privacy
